Blade Runner 2049 x DEMOBAZA is a speculative fashion and film project exploring sustainability through cyberpunk aesthetics and moving image illustration. Set within a futuristic dystopia, the work reflects on overconsumption and environmental neglect, imagining the world we face if more sustainable practices are ignored. DEMOBAZA’s use of upcycled materials and deadstock fashion aligns with this vision, while the brand’s gothic, futuristic silhouettes echo the visual language of Blade Runner 2049.

 

Developed from concept to execution, the project applies film theory, particularly mise en scène, to build atmosphere and narrative through illustration and moving image. Starting with scenic sketches and character drawings, I explored composition, lighting, and movement before bringing everything together through rotoscoping. The final outcome is a series of four moving images that function as a cohesive campaign narrative, reflecting my approach as an aspiring creative director through conceptual thinking, visual cohesion, and culturally relevant storytelling.