I collaborated on a mixed-media promotional video for Bethany Williams, working alongside a videographer, stylist, shirt painter, and models to create a live-action shoot in Hyde Park. After filming, I rotoscoped and animated over the footage using Procreate, adding subtle, expressive illustrations that complemented the brand’s aesthetic. The project aimed to promote a sustainability-focused fashion label and strengthened my experience in collaboration, rotoscoping, and translating brand values into moving image, supporting my development toward art direction and creative leadership.